Data Processing Position
The resonsible position for data processing is Sophora Media Ltd - 85 Great Portland Street - Londra W1W 7LT – United Kingdom.

We only make use of your data in the processing of your order. Customer data is stored and processed according to the Data Protection Act 1998 (and any law which replaces it, including the new UK Data Protection Bill) (the “DPA”) and the General Data Protection Regulation (EU) 2016/679, (the “GDPR”).

You have the right, at any time, to free information, authorization, deletion or suspension of your personal data. Please contact us at PrivateHightech or send us your enquiry by post or fax. Deletion requests cannot always be honoured because of trading and taxation storage limit rules of up to 10 years. According to the Data Protection Act 1998, the suspension of data is valid in such cases.

Disclosure of data to third parties
We do not provide your personal data (including home address or e-mail address) to third parties without your expressed and at any time revocable permission. Exceptions are only made for our service partners who require such data in order to complete an order process (eg. a transport company responsible for shipping and a credit institute responsible for payment). In this case, transferred data is reduced to a minimum.

Publishing your name on our website
To protect your privacy PrivateHightech shall never publish, without your written consent, your personal details, including but not limited to, your name and surname on the website or any other place. For this reason if you are the Winner of an Auction, PrivateHightech will only publish your nickname and town of residence. If you win one or more products, you may choose whether to send us your comment and the authorisation to publish it on our website with your name and photo. After having received your comment and consent to publish it, PrivateHightech shall have the right to decide at its discretion, without any obligation, whether to publish your comment on the site, and whether or not to publish your name and/or your photo.

We employ technical and security measures to protect the data that you have entrusted with us, from random or intentional manipulation, loss, destruction or access from unauthorized persons.

Cookies are used to store data about the contents of your shopping cart that can be accessed when you next visit the site. When you log in or make a purchase on our site, we require your customer data. The data contained in cookies allows you to avoid filling out forms at every site access. The cookies produced have a maximum expiration period of six months. Furthermore, you may use your browser program to manage or deactivate cookies produced on this page.

Children and Minors
PrivateHightech recognises the importance of protecting the privacy of minors. For this reason we never collect or store information from visitors unless we are sure they are aged 18 or over as required by law. If you are not aged 18 or over you should not access our website. If we learn that a person under 18 years of age is using our website we block that person from accessing.


If you have an enquiry or concern about our privacy policy please write to: